Zev Young

Top 1% sales professionals aren’t born — they’re built.

For over two decades, the habits, behaviors, and mindsets of the best salespeople, innovators, teachers, and business leaders have been carefully studied and applied to create a proven sales formula: SW³ = N.

This methodology was forged through real-world experience — from launching products and engaging customers to closing actionable business across companies both large and small. Every principle taught has been tested, refined, and applied where it matters most: in front of real customers, driving real results.

Today, this approach powers the “Effective Selling” course (PRS-339) at Bentley University and is the foundation behind Certified Professional Sales Coaching. The focus is simple: master the fundamentals, apply them with precision, and produce results that separate the best from the rest.

For those serious about moving into the top 1%, this is the starting line.

More About Zev

All sales professionals have time to think. Artificial Intelligence can’t do that. Covering a seven state territory I had windshield time. I had to become a student of my customers business. Each situation was different and each changed on every sales call. Asking questions became the skill required. Fitting the answers into each situation became the challenge. It still is.

My business has evolved to professional development for sales reps and their managers and to differentiate, I had to move from the business of selling to the business of making people have an emotional experience. Thinking about the other person is what I did on the road and what you must do to make your numbers.

E-textbook

How the Best get Better at Sales e-textbook

Immerse yourself with 250 sales lessons of the day and 250 sales management lessons of the day. This e-textbook is for sales leaders, sales trainers, sales educators, sales managers, and sales organizations. Use these unique sales lessons to create an experiential sales learning environment by including in your lesson plans, syllabus, or trainings. Create a broad based curriculum where the focus is on conversation while accentuating key sales teaching opportunities. Replace the old way of teaching sales and embrace this new e-textbook!
Purchase the Book

Sales Training

“If you don’t have sales, you don’t have a business.”  

My passion is in helping others think differently about how they interact with people.

My sales training focuses on:

  • Relationships vs REALationships
  • Connecting Authentically 
  • Sales Curiosity 
  • Communication 
  • Collaboration

Success Stories

What They’re Saying About
Zev D. Young…

Patrick Bradshaw
Enterprise Account Manager | Healthcare
Oracle
I reached out to Zev to help articulate some outbound sales strategies to my teammates during a teach-back. Within 24 hours of reaching out we were able to connect and develop messaging that would be useful for everyone. Zev's passion for sales is second to none and I would recommend working with him to anyone looking to improve their approach.
Edward Logue
Executive Vice President - Sales
TricorBraun
I have had the distinct pleasure of being invited to work with the students in Zev’s classes within the Sales Degree program at Bentley College. Not only is Zev a key developer of this degree program, his classes are spectacularly effective in preparing these young people for a future sales role, no matter the industry. I am continually blown away by the level of preparedness, professionalism, and understanding of the sales process that they develop in their time with Zev. His passion emanates from all of the students, and frankly it energizes me and makes me better at what I do, some 40 years in to my own journey. Well done!!
Jason Posnick
Sales Manager
Lamacchia Real Estate
What Zev teaches is so much more than sales. The lessons he brings to each course are truly life lessons, and delivered with such passion and energy that you can’t help but want more. As someone who has led sales teams across industries, I am pleased to share that I have used his lessons to successful grow my teams. Can’t wait to see the amazing things that Zev continues to do and the impact that he continues to make.